Speed, speed and more speed. That is what all website users demand. With prime players like Google announcing speed as a ranking factor, speed is being considered as vital for success on the web. In fact last year, Google made an announcement stating that its plan is to use site load speed as a ranking factor. This change coupled with Google's mobile-first index algorhitm makes it painfully clear that mobile design and page load speed are very important for success on the web. Studies indicate that sites with high speed have a higher conversion rate and a lower bounce rate. Consumers today want an opportunity to compare and contrast products, services and prices. And speed plays a pivotal role here. If your pages are slow in opening, you are out of the race before it has begun. This could translate into a loss especially if you are running paid advertisements.
Making standard web pages to load and render faster has been made possible by Embroco. The speed optimization project undertaken by the developers that power our sites, allows mobile users to instantly view the initial page while additional content is being loaded in the background. Another part of our blazing fast websites is a relatively new service provided by Amazon Web Services called "Lambda” that helps us structure the code on the fly to load certain in the optimal order according to different screen sizes.
Our code base ensures that the JavaScript and CSS code don’t block the browser from rendering the initial content of the page. Image compression and resizing is optimized for web and is used to reduce file sizes and load times without sacrificing the quality of the images. The whole process is asynchronous; that is, you can keep working while it is running in the background. This cuts down substantially on the publish time. In other words, Embroco powered websites see a massive improvement in initial rendering time.
A brief comparison with other website builders will make the picture clearer and show how sites optimized by Embroco favor the success of the business. Pagespeed Insight analyses the content of the webpage and then provides effective solutions to optimize the speed of the page. The pagespeed scores were calculated by fair means, so that the results attained were not biased or unfair. The scores are calculated out of 100, for both- the mobile as well as the desktop.
Embroco (this is an actual, content rich embroco client website): showed 98/100 on mobile and 97/100 on desktop.
Wix: Wix showed 48/100 on mobile and 71/100 on desktop.
WordPress: WordPress is very fragmented with a number of versions, themes and theme developers. This results in a varying pagespeed between themes. WordPress scored a 65/100 for the mobile and 84/100 for the desktop.
Weebly: The Weebly projected a lower score as compared to WordPress. The scores are 49/100 on mobile and 58/100 on the desk top.
53% of pages on smartphones are clicked away from if the page load time is greater than just 3 seconds!
An a page load speed of 10 second has a 123% higher abandonment than a page that loads quickly.
So what are you waiting for? Mobilize your website today with Embroco. Contact us now for optimized speed of your website. We are more than glad to be of help and take your business to the next level and on top of that we are great to work with.
Cheers, Joel Conner