Blog Post

Your slow loading pages are killing your chances of being found in more ways that one.

Joel Conner • Apr 02, 2017

Embroco sites compared with Wix, Weebly, & Wordpress. Page-load speeds make a significant difference in search results and user bounce rates.

Speed, speed and more speed. That is what all website users demand. With prime players like Google announcing speed as a ranking factor, speed is being considered as vital for success on the web. In fact last year, Google made an announcement stating that its plan is to use site load speed as a ranking factor. This change coupled with Google's mobile-first index algorhitm makes it painfully clear that mobile design and page load speed are very important for success on the web. Studies indicate that sites with high speed have a higher conversion rate and a lower bounce rate. Consumers today want an opportunity to compare and contrast products, services and prices. And speed plays a pivotal role here. If your pages are slow in opening, you are out of the race before it has begun. This could translate into a loss especially if you are running paid advertisements.

Making standard web pages to load and render faster has been made possible by Embroco. The speed optimization project undertaken by the developers that power our sites, allows mobile users to instantly view the initial page while additional content is being loaded in the background. Another part of our blazing fast websites is a relatively new service provided by Amazon Web Services called "Lambda” that helps us structure the code on the fly to load certain in the optimal order according to different screen sizes.

Our code base ensures that the JavaScript and CSS code don’t block the browser from rendering the initial content of the page. Image compression and resizing is optimized for web and is used to reduce file sizes and load times without sacrificing the quality of the images. The whole process is asynchronous; that is, you can keep working while it is running in the background. This cuts down substantially on the publish time. In other words, Embroco powered websites see a massive improvement in initial rendering time.

A brief comparison with other website builders will make the picture clearer and show how sites optimized by Embroco favor the success of the business. Pagespeed Insight analyses the content of the webpage and then provides effective solutions to optimize the speed of the page. The pagespeed scores were calculated by fair means, so that the results attained were not biased or unfair. The scores are calculated out of 100, for both- the mobile as well as the desktop.

Embroco (this is an actual, content rich embroco client website): showed 98/100 on mobile and 97/100 on desktop.

Wix: Wix showed 48/100 on mobile and 71/100 on desktop.

WordPress: WordPress is very fragmented with a number of versions, themes and theme developers. This results in a varying pagespeed between themes. WordPress scored a 65/100 for the mobile and 84/100 for the desktop.

Weebly: The Weebly projected a lower score as compared to WordPress. The scores are 49/100 on mobile and 58/100 on the desk top.

53% of pages on smartphones are clicked away from if the page load time is greater than just 3 seconds!

An a page load speed of 10 second has a 123% higher abandonment than a page that loads quickly.


So what are you waiting for? Mobilize your website today with Embroco. Contact us now for optimized speed of your website. We are more than glad to be of help and take your business to the next level and on top of that we are great to work with.

Cheers, Joel Conner

By Joel Conner 19 Aug, 2018
Ad Spend Threshold for Google Ads | You gotta pay to play!
By Joel Conner 30 Jul, 2018
Searching google just became even more powerful! Use simple filters to narrow you results and find exactly what you are looking for.
By Joel Conner 27 Jul, 2018
A Content silo is a rarely unused SEO strategy that helps you create a group of topics that fall under a pillar topic. This is typically easier to approach from an e-commerce perspective, because your products are already in categories. However, the typical blogging approach is much more disorganized and needs some structure. The pillar topic will be a top-level overview of the subject matter while the layers of topics expound on the subject deeply, still retaining contextual relevance. These sub-pages prop up and strengthen the main root page. The url structure should also follow this same philosophy. Example: trees.com/citrus/orange trees.com/citrus/grapefruit The content silo is citrus and orange is propping it up. The "orange" page may link over to the "grapefruit" page to further reinforce relevance. Silo Structure Silo structure serves to create an organized architecture for your site. It exhibits a hierarchical grouping of main or root topics and their subtopics. Content that is similar is interlinked within each silo, hence grouping the content in your site is based on the category they resided in. For silo structuring to be effective, you content must be high quality, relevant, and original. Even though silo structuring is not an simple SEO strategy, once you get the basics you'll be able to reap benefits relatively quickly. Silos Provide Internal Link building Gold Mine Even though one-way linking is not as powerful and effective, many people still do it. When you create a silo structure, your internal linking for the related pages gets easier. Subgroups within a silo will link to each other, provided the content is related. Also, your internal page navigation could take advantage of silo structuring, however, having an overly complicated navigation bar will provide too many options and detract from have users take the actions that you desire. With silo structuring, topical relevance makes internal linking easier to identify and leverage. Content Silos are Organized and relevant When you create topically relevant content, search engines such as Google will be more likely identify the clear purposes of your content. With content silos, it is about organizing content marketing in way that makes sense. However, it is important that you do not add too many silos. Your pillar topic should be based on a few most important keywords. Going after too many will dilute your effectiveness and send search engines too many mixed signals. Summary- Book Analogy. Silo works by breaking down your main topic into small and smaller subtopics that relate to the main keyword. They provide the structure for developing a deeper level of content than you could deliver with one webpage. Think of your website as book. Each section of your book is a silo. Each silo of the book contains interrelated chapters that take you deep into that section's topic. Each chapter may reference the other chapters within a section. And there you have it.
By Rae Steinbach 17 Jul, 2018
Real Estate is ultra competitive and Facebook is more than willing to take your money. Leveraging their targeting and enormous user base is not easy, but it can be done.
By Joel Conner 09 Mar, 2018
If your website isn't really appearing in Google search engine result, or it's performing more inadequately than it as soon as did, inspect your sites search performance in Google.
By Joel Conner 09 Oct, 2017
As we fast approach the new year, lots of firms are preparing to introduce their 2017 marketing efforts. If you're thinking about employing a marketing professional, ensure you think about these 17 key factors. 1. Objective Advice. Specialists who are paid costs are more likely to provide you objective guidance than experts who earn commissions based on the quantity of cash you spend. If the consultant profits from ad agency commissions, he has a fundamental conflict of interest because the more you invest, the more he makes. 2. Marketing is so specific and complicated that I advise you work with someone who has offered marketing services for a minimum of 15 years. Make sure you completely interview all consultants you are thinking about. 3. Work. Does the law marketing expert do the work for you? Or does the marketing individual act as a coach and simply tell you what you should be doing? 4. Service. Do you feel that the specialist desires to supply you with the aid you need to make your program be successful? 5. Access. Is the specialist concealed behind a wall of secretaries, account executives and administrative assistants? Or is he easily available to you by phone, fax, and e-mail? 6. Stability. Has the consultant been offering marketing services for some years? Or is he brand-new to marketing-- or brand-new to lawyer marketing-- and just waiting for the opportunity to move on to something else? 7. Marketing Focus. Is the consultant a full-time marketing expert? Or does he use recommendations in other disciplines, such as management, human resources, training or finance? 8. Authority. Does the consultant have sufficient experience that he is an acknowledged authority in his field? Or is he still a relative unknown? 9. Does the specialist have a big personnel and/or a fancy workplace that his customers pay for? Or when you compose a check, are you paying for his high level of understanding, judgment, ability and experience? 10. Does this specialist mark up outdoors services he employs on your behalf, such as graphic artists, printers, professional photographers, web website professionals, and so forth? Or does this specialist offer those services to you at expense? 11. Travel. Does the expert travel around the country from one client to next, running up airline company bills? Or does the expert keep costs down by working effectively with you by telephone, fax and e-mail? 12. Protection. Does the consultant have a skilled marketing specialist who covers for him when he takes a trip? Or are you relegated to an account executive or administrative assistant who takes messages and attempts to relay them to the consultant while he is on the road. 13. Does the specialist have so many clients he cannot supply you with the personal care and attention you should have? Or does he limit his services to a couple of choose clients who receive the best he has to offer? 14. Does the specialist himself perform the work on your behalf? Or does the consultant entrust your work to a junior partner? 15. Marketing Specialization. Is the specialist a marketing professional who works only with one kind of marketing? Or does he aim to be a "jack of all trades" so he can provide whatever marketing services you wish to buy? 16. In marketing, absolutely nothing is more essential than for your expert to have superior composing skills. And don't anticipate the specialist's composing to follow the guidelines of exactly what you and I discovered in school due to the fact that marketing writing is different from scholastic writing. To sample your specialist's writing style, checked out released articles and marketing materials that your consultant wrote. 17. Reviews. Does the marketing consultant have comments from other attorneys that you can examine? The expert you're considering ought to offer you testimonials from various other legal representatives. If he offers only a few, you may be reading remarks from his in-laws. Experts who are paid fees are more likely to provide you objective guidance than experts who earn commissions based on the amount of cash you spend. Is the consultant a marketing professional who works just with one type of marketing? In marketing, absolutely nothing is more important than for your specialist to have superior writing abilities. Don't expect their writing to follow the guidelines of what you and I discovered in school since marketing writing is quite different from scholastic writing. To sample your specialist's writing style, read released articles and marketing materials that your expert wrote.
By Joel Conner 04 Oct, 2017
6 Huge Website Mistakes Small Businesses Make with Action Points to Fix them Fast
By Joel Conner 29 Sep, 2017
Local Marketing Guide: How to get your local business found online.
By Joel Conner 21 Aug, 2017
How to Target Based on Interest to Maximize Conversions:  Facebook Ads Research 101
By Joel Conner 13 Feb, 2017
Treat Google as you would like to be treated and you shall not be penalized.
More Posts
Share by: