One of the worst failures of the modern Church has been the failure to engage with the mobile generation.
People turn to their smartphones for answers and google has grown to world dominance by delivering reliable search results.
When a person has a problem, they pull out their smart phone and say "OK Google" or "Siri" or "Hey Cortana" or "Alexa" and ask.
This is a huge missed opportunity for local ministries because, google now takes into consideration something that gives them an advantage:
Proximity. This means that if the person on a mobile device is near your church, you have a better chance of showing up.
But let's back up a bit to the year 2007 when something was released that changed the world forever.
On June 29th, 2007 apple introduced the iphone.
Since then there has been a dramatic rise in loneliness, sleeplessness, depression, and suicide.
And a decrease in young people going out, social interaction, dating, and even driving.
Teenage pregnancy even actually gone down because many young people actually don’t know how to meet new people and form meaningful relationships.
These are people are the mobile generation that in your city. And they are the next generation to lead our churches.
When google released its search algorithm change on April 15th of 2015 it was labelled Mobilegeddon. This release had a negative effect of websites that were not mobile friendly.
Many churches still do not have a website that is mobile friendly. This is tragic.
This leads to another huge missed opportunity. Another factor in a google search is proximity. In Other Words, a website that has an physical address near to the searcher on mobile device now has a better chance of showing up.
Local businesses and marketing experts have been taking advantage of this. Sadly most local churches and ministries do not.
Here is a simple way to look at how things work. When someone has a need or pain point or is just curious, what do they do? As a search engine.
If you have high quality original written content or video that answers that question, you have a good chance of being found.
So what if you had pages about help for struggling marriages, hope for depression, help for teenage pregnancy, advice for abusive situations. And on top of that your ministry actually provided solutions for those in need.
What would happen? Google would now be enlisted as a free partner to help grow your ministry!
If you would like to learn more about how you could expand the impact of your ministry to the mobile generation, we love to help.
Fill out the form on this page or give us a call for a free consultation at 863-517-0615