Google Maps

Climb to the top of Google Maps 

Why Is Local Focus Important?

Do you run a local business from a physical location? If so, you can capture the attention of a customer with a local guide that runs on Android and iOS devices.
Location makes up for ⅓ of mobile queries. That’s an incredible amount of people looking at the map.
Local searches have increased 50% quicker than other mobile queries.
Google knows that your company is unique. As such, in the summer of 2014, it sent out an algorithmic update to give leniency towards local businesses for neighborhood-centric mobile device searches.

Rank Higher On Google Maps

Not enough to just rank well in general search, The Map is a big deal!

Although having your website optimized for search engines is worthwhile, a disparity remains between web and map query results. You may need to individually optimize your company listing in a local guide for it to show up prominently on Google Maps results. 
You can also showcase your local purchase space and inventory, which will push you up higher on the results of Google Maps. Customers can get learn your store’s traffic periods in real time when you integrate navigation app features.
We will begin with Google Maps marketing and send qualified local traffic to your shop. This can include walking turn-by-turn navigation if you desire.
Make sure that your citations are correct and have your business listing optimized.
Get Started
The initial step to getting your company seen on Google Maps hasn’t changed. Visit ‘Google My Business’ and claim your business’ listing, which will be displayed in the maps and search results. An unresponsive website won’t look as good on a mobile device as a responsive one will.
As stressed by Google, the details you offer about your company must be correct.

Google establishes the location of your company and showcases your listings as per the accuracy and presence of Name, Address, and Phone number (NAP). This on-page SEO is the easiest marketing step to handle.
However, most local businesses offer incorrect and incomplete details. Some don’t even try to keep their local guide listings updated.
That said, the local business is not totally at fault.
You must take precautions when offering data about your company. Provide your address, including your street and unit number. It must be shown the same way everywhere, especially online. The address’ format should also remain unchanged. 
google my business on mobile device in nature
Mentions of your company on other listings, such as Yelp, are known as citations. As local businesses are concerned, irregular citations are a top-ranking problem. Further, many local businesses have more than one Google+ listing, which will result in ranking penalties.
Therefore, I would suggest verifying the company address that you offer with your neighborhood post office. For a more intricate assessment, I advise reading my post about performing a local SEO audit.

Don't skimp on Pictures and Consider Upgrading to Video

Lastly, add quality pictures that display your company in a positive light. A decent picture thumbnail can enhance your CTR. Customers will browse the pictures you upload by navigating through your listing.
To have your photos optimized further, you can add relevant local details about your company in the image and alt-text metadata sections. There is a Google API key that the search engine uses to locate relevant query results using data spiders.
For an example of how to finish your Google My Business listing, read the following article about Google My Business Optimization.

Aim higher, ask, and get reviews!

After you get the fundamentals down, you can ask customers who come to your store to write a review of your business. According to a Search Engine Land survey, 72% of consumers claimed that positive reviews made local businesses seem more trustworthy.
Social proof is important.
Customers are more inclined to post their negative experiences on the internet then they are positive ones. Therefore, you must emphasize how simple it is for customers to review your company on their mobile device. 
Afterward, you must maintain the reviews that are left and have staff ready to handle any negative feedback that comes your way. 23% of customers leave negative reviews out of spite. 70% of them do so with the intent to elicit a response. 

Read, Be Thankful, and Respond to Reviews

You can read and respond to all your reviews on the Google My Business dashboard.
If negative feedback is posted, refrain from responding emotionally. Be kind and thank the author for their review. If you think the review is in bad taste, offensive, insincere, or fake, you can red-flag it for Google to assess. Note that negative reviews can’t be adjusted on your end.
I’ve elaborated on how to receive additional online reviews here. Be mindful that a large number of 5-star reviews doesn’t ensure a higher search engine ranking.
It isn’t completely understood how reviews affect the algorithm. You may wish to examine the amount of ratings and reviews of the initial listings in your locality/industry.
Get Started

Google Maps Ads and Local Search Ads: Paid Marketing Tactics

Google had tested ads within maps and pushed location extensions for AdWords. But recently, Google issued new types of local search ads that can send real-time traffic to your physical location with turn-by-turn navigation. The mapping app permits both offline and online map capabilities with simple to zoom map view features.
You’ll see them on the list of organic search results with a purple ad label. On the map, they will display your company with a purple icon. 
So then where will the ads be shown?
You’ll see your ads on the Google Maps app, in addition to the desktop, mobile, and tablet sites. Additionally, on the primary searches on Google.com, you’ll see them on the location-related searches – but just for users that click the link that reads “more places” below the Local-3 pack.
On their own, paid ads can’t replace your organic marketing endeavors, but they can enhance them. 
Be mindful that Google will only display a couple of ads over the organic search results. Such results will depend on prior user behavior, among other signals, so the ad placements contain local, relevant guide listings.
Using a unique API key, Google intends to debut promoted pins on Maps. To show up on these pins, marketers will need to use location extensions. This will allow you to allure people to your store who are walking by your location.

This is how it happens:

Google intends to revitalize the local guide pages, enhancing their features, and allowing companies to add new kinds of content.
If you’re in the retail industry, you’ll have the ability to display your inventory on hand - you must deliver your inventory feed to Google for this to work, though. Here are the specifications needed by the search engine:
This will be most helpful for retailers since 1 in 4 consumers bypass visits to shops when they’re uncertain if a product is available.
Displaying local inventory benefited Sears Hometown and Outlet Stores, enhancing their in-person visits by 122%. You won’t require a mobile app to accomplish this, just a properly designed and responsive website.
Down the road, small businesses can anticipate seeing metrics for shop visits. It might be made feasible with a beacon or similar hardware solution. 
Retailers and large brands can access online-to-offline data. In a Nissan UK case study, store visits came from 6% of mobile ad clicks, giving the company 25 times of an ROI.
What is the performance data required to assess your ads? 

For your organic marketing endeavors:

You can gauge how well your business is doing via the Google My Business dashboard, as you’ll see a variety of figures obtained with your special API key.
Local businesses are still in the process of receiving the new Google map ads. It won’t be long before you can start using them. The best part is the offline map as it will help your customers save battery life while traveling to the area. Once in the vicinity, they will be able to use the app’s turn-by-turn navigation features.
Get Started
Final thoughts.
Google Maps might be the most practical app created by the search engine company. I suggest that you begin your marketing on Maps by having your Google My Business listing optimized. Encourage customers to leave a review for you on it to increase local guide results. It won’t be long before your AdWords account receives your Google Maps Ads.
Travel companies can use Google Maps to show customers customized travel itineraries. Local businesses can use custom maps to publish guides and allure more prospects. After all, old fashioned content marketing remains effective.
Tell us how you have been utilizing Google Maps for your local business marketing endeavors in the comments section below. 

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