Google intends to revitalize the local guide pages, enhancing their features, and allowing companies to add new kinds of content.
If you’re in the retail industry, you’ll have the ability to display your inventory on hand - you must deliver your inventory feed to Google for this to work, though. Here are the specifications needed by the search engine:
This will be most helpful for retailers since 1 in 4 consumers bypass visits to shops when they’re uncertain if a product is available.
Displaying local inventory benefited Sears Hometown and Outlet Stores, enhancing their in-person visits by 122%. You won’t require a mobile app to accomplish this, just a properly designed and responsive website.
Down the road, small businesses can anticipate seeing metrics for shop visits. It might be made feasible with a beacon or similar hardware solution.
Retailers and large brands can access online-to-offline data. In a Nissan UK case study, store visits came from 6% of mobile ad clicks, giving the company 25 times of an ROI.
What is the performance data required to assess your ads?
You can gauge how well your business is doing via the Google My Business dashboard, as you’ll see a variety of figures obtained with your special API key.
Local businesses are still in the process of receiving the new Google map ads. It won’t be long before you can start using them. The best part is the offline map as it will help your customers save battery life while traveling to the area. Once in the vicinity, they will be able to use the app’s turn-by-turn navigation features.